UX

Senior UX Designer · Maine · Open to Opportunities

Jennifer
Brennan

Over 10 years designing SaaS products that make a real difference — in human & pet healthcare, finance, and beyond. Maine-based. Impact-driven. Always rooting for the user.

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Available for hire

About

Design is an act of
listening first

I'm a Maine-based Senior UX Designer with over a decade of experience across B2B and B2C SaaS — from veterinary telemedicine at IDEXX to healthcare payments at PayGround to gig-economy onboarding at HomeAdvisor.

I'm passionate about using technology to better ourselves, our society, and our environment — particularly in human & pet healthcare and finance. I've worked in both corporate and startup environments, and I love seeing a product move from concept to execution to iteration.

Outside of product design, I also run Jennifer Brennan Design, a freelance brand and web design practice serving small, Maine-based businesses. When I'm not at a desk, I'm wrangling 2 dogs, 2 cats, 2 babies, and 1 husband — catching Motocross races in the summer, snowmobiling in the winter, and renovating our 1800s home.


Download Resume

My Process

01
Collaborate & Brainstorm
Aligning with stakeholders and product teams to frame the right problem before diving into solutions.
02
Research & Interview
Getting in front of real users — because data without context is just noise.
03
Prototype & Validate
Testing early and often, using low to high fidelity prototypes to de-risk decisions.
04
Refine & Document
Sweating the details — specs, component documentation, and handoff that devs actually love.
05
Measure & Iterate
Using analytics and user feedback to validate decisions and keep improving post-launch.

Work

Featured Projects

PayGround · Healthcare Payments · B2B & B2C SaaS

Consumer Secure Pay Page

HIPAA-compliant 2FA · New design system · 7–10% payment uplift

View Case Study

IDEXX Laboratories · Veterinary Tech · B2B SaaS

VMS18 Case Management

Gamified specialist incentives · Reduced clinic turnaround time

View Case Study

IDEXX Laboratories · Veterinary Tech · Internal Tool

VetMedStat Admin Tool

End-to-end internal tooling for support, billing & system management

View Case Study

HomeAdvisor · Gig Economy · B2C Mobile

Gig Economy Pro Sign-Up

Mobile-first onboarding · New user base · Competing with TaskRabbit & Thumbtack

View Case Study

AI & My Practice

Thoughtful about
AI-assisted design

I believe AI tools have real potential to improve the UX workflow — surfacing research patterns faster, generating copy variants, and handling repetitive tasks so I can spend more time doing what matters most: actually talking to users.

At the same time, I approach these tools with intention. I'm not anti-AI — I'm discerning about when, why, and how I use them, weighing the benefits against genuine concerns I hold about their broader impact.

⚡
Where it helps
Efficiency gains
Faster synthesis, research screening, and documentation — freeing time for direct user engagement.
🔬
Where it helps
Ideation support
Exploring a wider solution space and challenging assumptions before committing to a direction.

My hesitations

Environmental impactThe energy cost of large AI models is real and growing. I try to use AI purposefully — not habitually — and factor this into how often and for what I reach for these tools.
Data & securityUser research contains sensitive data. I'm careful about what I feed into AI tools, and I don't use them in contexts where privacy or confidentiality could be at risk.
Mental health & dependencyDesign is a creative and empathetic discipline. I'm conscious of not outsourcing the thinking that keeps the work (and the designer) sharp, curious, and human.
The bottom lineI use AI like any other tool — intentionally, when it genuinely serves the work. I ask "should I?" before I ask "can I?"

Skills & Background

What I bring
to the table

Design
UX DesignUI DesignInteraction DesignResponsive DesignDesign SystemsToken & Variable CreationPrototypingFigmaSketchAdobe IllustratorMUI / Material Design
Research
User InterviewsUsability TestingUX ResearchProduct PsychologyPendo AnalyticsProduct PrioritizationJourney Mapping
Domain
B2B SaaSB2C SoftwareAgile / ScrumJira & ConfluenceHealthcare UXVeterinary TechFintech / PaymentsHIPAA ComplianceGig EconomyInternal Tools

Education

Boston University
Bachelor of Science
Communication
2010
Art Institute of Colorado
Associate's Degree
Web Design & Interactive Media
2011

Let's Connect

Got a project
in mind?

I'm open to full-time or contract opportunities. If you're building something that puts people — or animals — first, I'd love to hear about it.

jennifer8710@gmail.com (207) 380-5430 LinkedIn